Industry racing and greyhound content provider SIS has signed a broadcast agreement with TopBetta subsidiary The Global Tote (TGT) which will allow SIS syndicated content to be broadcast on TGT’s tote platform.
The Partnership allows TGT to broadcast UK and Irish Greyhound racing events, with TGT further able to show live picture content and The Global Tote odds services to international bookmakers for their punters around the world.
Paul Witten, Commercial Director of SIS, said: “We are excited to be working with The Global Tote to provide them with some of the best horse and greyhound content in the world.
“We are sure that this content will prove popular with their customers globally and generate significant revenues.”
TopBetta CEO, Todd Buckingham, said “It’s a significant deal for all stakeholders; firstly, that TGT can distribute both live vision and The Global Tote odds service to bookmakers to, in turn, offer their punters access to more content, as well as competitive pricing.
“Importantly for all parties, this is TGT’s commercial model for how to monetise racing content into new jurisdictions – live content with a no-risk betting engine that generates revenue for race clubs, bookmakers and TGT – and at the same time gives punters the best value product in the market.
“TGT intends to apply this model across as many bookmaker channels around the world as it can, and will continue to work with bodies from all racing codes that would like to gain access to global markets.”