Kambi enriches US sportsbook offering with latest innovation

Betting software and platform supplier Kambi has unveiled its latest innovation to enrich its sportsbook offering in the US.

The Teaser+ feature aims to deliver greater value to players by replacing the odds table used to price traditional teaser parlays in favour of in-house generated odds.

Kambi has developed an innovative version of the popular teaser parlay, after implementing a new method of pricing the wager which seeks to deliver greater value to bettors than the common teaser product.

Teaser+ differs from the traditional teaser due to the fact Kambi’s in-house trading team generates a price based on each individual leg of a player’s chosen parlay.

Prior to Kambi’s latest innovation, all teaser parlays had been allocated a pre-determined price according to an operator’s static odds table. For instance, a three-team parlay gaining seven points on the spread will be allocated the same odds each time, no matter the identity of the teams involved.

In reinventing the product, Kambi’s trademark-pending Teaser+ swaps the odds table for its wide range of in-house generated alternative lines, thereby ensuring the teased parlay accurately reflects the players’ selected teams, match factors and related probabilities.

As a result of this more precise and fully automated process, Kambi’s Teaser+ not only gives players the price they would receive if they selected the teased spreads individually, but in almost every instance generates a more generous price when compared to the odds tables used by other operators and suppliers.

Furthermore, having priced each parlay leg separately, Teaser+ can treat ties as a push to keep the remaining selections running – right down to two-team parlays, meaning Kambi-powered operators will be alone in settling a two-team push and win teaser as a winning single wager.

The launch of Teaser+ further enhances Kambi’s strong US proposition and underlines the supplier’s position as one of the industry’s leading innovators, having also been first to develop Cash Out, the live ticket system which was recently debuted in New Jersey.

In addition, Kambi recently expanded the scope of its price differentiation tool, which now gives operators the freedom to adjust the competitiveness of their betting margins across all major US sports.

Kristian Nylen, Kambi Chief Executive Officer, commented: “For two decades, Kambi has been at the forefront of sportsbook innovation, releasing products and enhancements that have raised the bar in user experience, which ultimately drives greater returns for our operators.

“When we considered how the market priced the classic teaser, we felt the processes involved had failed to evolve with the wider industry, or kept pace with technology, therefore we identified and implemented a more efficient and transparent way of offering these bets.

“Kambi’s Teaser+ has the potential to fundamentally change how both operators and bettors consider teaser bets, with our modern approach a step away from the current one-size-fits-all system to deliver a fairer and more advantageous price to the player.”    

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