CashBet appoints former PlayStation US President Steve Race to its board

Dr Mike Reeves

California-based social and mobile gambling platform provider CashBet ( has confirmed the appointment of former Sony PlayStation North America President Steve Race to its board of directors.

Race a thirty-year leadership executive across numerous sectors including gaming and finance, will advise CashBet management on corporate strategy and product development.

As former President of PlayStation North America (1993 – 1995), Race was in charge of the nation wide launch of the hugely popular console gaming system.

Race has prior gambling experience having advised the governances of gambling machine manufacturers’ Bally Technologies and Scientific Games.

Commenting on the board appointment of Race, Cashbet CEO Dr Mike Reeves stated

“Steve’s breadth of experience at the board and CEO level will be invaluable as we expand our enterprise platform licensing business globally, by developing new partnerships and moving into an increasing number of regulated markets. His expertise in marketing and gaming will help us advance the features of the CashBet mobile-first iGaming platform to unparalleled industry-leading status. Managing growth over the next year and beyond is going to be crucial, and we view Steve’s leadership as both strategic and timely for our business.”

Race commented on his advisory role  “Expertise and innovation in mobile is a requisite for tomorrow’sgaming industry leaders. CashBet could not be better positioned with its market-leading platform to enable this transformation. I am delighted to partner with Mike and his team to help iGaming operators around the world leverage this game-changing technology.”

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