Betfair is set to continue its New Jersey online casino operations after announcing an agreement with Atlantic City’s Golden Nugget Casino. The deal with Golden Nugget Atlantic City who are operated by Caesars Entertainment will be the operators third since online casino gambling became legal in the state of New Jersey.
Under New Jersey law, online gaming operators such as Betfair must operate under the Internet gaming permit of a land-based casino in Atlantic City. As a result of this agreement, Golden Nugget Atlantic City will now offer two online casinos GoldenNuggetCasino.com and BetfairCasino.com, both of which will operate independently under Golden Nugget’s Internet gaming permit.
“We are very excited to move our operations to Golden Nugget Atlantic City, one of the premier resort destinations in New Jersey. With this relationship, Betfair and Golden Nugget are well positioned to accelerate growth in 2015 and beyond,” Don Ryan, Senior Vice President of Gaming for Betfair US said.
“We welcome Betfair to the Golden Nugget. The combination of our complementary brands will allow Golden Nugget Atlantic City to cater to an even larger demographic of NJ online players,” said Thomas Winter, Vice President of Online Gaming for Landry’s Golden Nugget.
GoldenNuggetCasino.com and BetfairCasino.com have both recently outpaced the overall online casino market inNew Jersey, their combined market share reaching 25% in October.
Regulatory approvals permitting, BetfairCasino.com plans to operate under the Golden Nugget’s Internet gaming permit beginning on November 21st.