SBC News Voice of the Sports Betting Industry
GameAccount Network will be using its presence on booth 1616 at G2E to showcase a range of high profile usp’s including its Internet Gaming System, its world class content portfolio and its Simulated Gaming product which has been gaining real traction in North America.
Assessing the importance of this year’s G2E, GameAccount Network Commercial Director Daniel Lindsay said: “Success for us will be working with new land-based partners across the US and driving the further roll out of our products and services. G2E also gives us a timely opportunity to tell the market about the patent recently awarded by the US Patent Office for our iBridge Framework™ which enables the complete integration of an Internet Gaming System with a land-based casino’s rewards points program.
“Developing sustainable competitive advantage in the US through intellectual property protection represents delivery of one of our key objectives. We believe the patent further demonstrates the strength of our offering and validates our position as a key player in the market. It also represents significant progress towards our stated objective of growing our business through opportunities in the US. We believe that this step will enhance our US offering and build upon the already excellent relationships we have developed with leading US casino brands.“
Previewing the discussions GameAccount will be seeking to have with the land based sector in Vegas, Daniel Lindsay said: “Casino operators who’ve not already done so need to begin a seismic shift in how they engage their players online and utilise systems which support capturing new player data through the web, marketing, online exclusive experiences that reward players for digital engagement: ultimately we are talking about creating an online brand presence that is as exciting and engaging as the casino floor itself. GameAccount provides the most robust, content filled, and meaningfully integrated offering on the market and we are looking forward to supporting more operator partners in engaging and growing their player loyalty databases.“
He concluded: “G2E for GameAccount is about continuing the journey we have embarked on with our US partners including betfaircasino.com, Foxwoods Resort Casino, Osage Nation, Empire City and Parx Casinos.“
