SBC News Voice of the Sports Betting Industry
BetBright has announced the launch of its new mobile-only ‘Acca +1’ feature, giving its customers a risk-free leg on their football accumulator.
Launching the unique feature, BetBright marketing stated that operator wanted to give its mobile customers the ‘best value acca in the industry’, and moreover differentiate its betting app and customer experience in a crowded marketplace.
The Acca +1 feature will be activated when customers pick a minimum of 4 football selections with a total price of +7/1. Once qualified a modal window will pop up with Acca +1, which invites players to add a free selection to their bet.
The feature will see BetBright pay all winning accas and +1 leg bonuses. If players miss-out on their bonus legs, BetBright will simply payout the original acca selection. BetBright marketing details that max bonus payout is set at £200 and will be paid in cash.
Detailing the new mobile feature to SBC Brian Mahon, Head of Sportsbook Product, commented
“Acca +1 is a totally unique product – delivering the best acca value in the industry, combined with exceptional user experience.”
“We designed and built the product completely in-house. It’s a testament to our ability to innovate, and differentiate from competitors – early customer indicators are very positive”
