Mobile gambling platform provider Nektan has announced that it has agreed a contract with New UK to operate Sun Play, The Sun newspapers mobile gaming proposition.
Due to roll out later this year, Sun Play will combine free-to-play games alongside a suite of real-money games designed to be played on the go. Sun Play will be powered using Nektan mobile gaming platform Evolve, and will provide free play skill games alongside real money games which will specifically tailored for The Sun consumers.
Gary Shaw, Nektan’s Executive Chairman, said: “I am delighted that News UK has chosen Nektan as its partner following a rigorous selection process and this reflects the quality of our market-leading mobile gaming platform and best-in-class B2B offer. We are looking forward to working closely with the team at The Sun to bring the exciting new Sun Play mobile games to millions of Sun readers.This is a significant development for the Company.”
Neil Martin, News UK’s Business Development Director, said: “Having carefully evaluated the market, Nektan were the stand-out partner for News UK to power Sun Play. We are very excited to be working together to deliver the most enjoyable gaming experience to seven million print and online readers daily. Entertaining our customers across different points of their media day is a key focus for our business. “