SBC News Voice of the Sports Betting Industry
The second installment of the BetWay Stories television adverts has now been released with this one a promotion for its BetWay Vegas mobile sub-brand.
Created by the Above & Beyond agency the ad is around half a minute in duration and features a boardroom setting of the directors of a casino company discussing their new competitor; BetWay Vegas. Rather than solving than issue the board, which is made up of Elvis lookalikes and too many cowboys hats, end up overly fascinated with the new product.
At the end of the feature the chair of the board is seen to be playing on the site via a tablet. The previous advert, the first of four such ads from BetWay, promoted BetWay Sports. Titled ‘Frank’ it focused on a chaffeur to sports stars whilst the next will promote BetWay Casino.
David Billing, an Executive from Above & Beyond, explained to the marketing publication Marketing Live: “Online gambling is now just another part of the entertainment mix, so brands need to start relating to their audiences on a human, approachable, emotional level.”
The series of advertisements from Above & Beyond are part of an overall rebrand of the operator BetWay with the agency aiming to ensure its approach stands out from other current UK gambling ads.
