Some good news for Ladbrokes in the bookmaker’s poor annual results has come in the shape of its mobile strategy. The firm launched its new mobile sportsbook in December and has seen amounts staked and sign ups up by more than 50% and active players growing by more than 30% year on year since the launch. Over the 2013 mobile generated 31 per cent of sportsbook stakes but this jumped to 35 per cent in Q4 despite just one month of the new mobile product.
The company said: “We are expecting to build on these growth rates, putting further marketing weight behind the product with a view to increase our market share in this area. Continual product development is key to customer appeal, which is why we joined forces with the mobile technology specialist Chelsea Apps Factory towards the end of the year. This partnership will help to accelerate our mobile offering in what is a competitive and growing market.”