SBC News Voice of the Sports Betting Industry
Mobile gaming operators LeoVegas have selected independent global mobile solutions company Somo as their agency of choice to manage their aggressive, multi-million pound media campaign to help drive it to the forefront of the mobile casino market in the UK.
With its ‘mobile-first’ approach, LeoVegas has seen fantastic success within its home Nordic market where it now generates over €2m in weekly deposits and is now looking to replicate this in an extremely competitive UK market. The ace up LeoVegas’ sleeve is it’s innovative approach in acquiring customers, superior user interface and dedicated focus to mobile. Working with Somo, its hard-hitting campaign will focus on rich media and premium video mobile advertising across multiple channels, delivering some of the best creative content on the market.
Carl Uminski at Somo commented: “We’ve seen amazing growth in the mobile casino market over the last five of years, as more and more players choose to game on the go. LeoVegas has a really fresh approach to mobile user acquisition and the company’s openness to innovation in mobile technology is something that can give them the edge in such a fiercely contested market. The company has put mobile at the heart of other media channels to drive brand awareness and deeper engagement.”
