SBC News Voice of the Sports Betting Industry
AstroPay has made its first foray into the world of international cricket after agreeing to sponsor the Sri Lanka T20 World Cup team.
Under the terms of the sponsorship, AstroPay will have its logo printed on the Sri Lanka team’s jersey, both on the leading arm and on the front of their training bib.
In addition, the online payment solutions provider will also have its branding featured across the team’s website and social media channels.
Mikael Lijtenstein, CEO of AstroPay, commented: “While we have a heritage of partnerships in football, we are thrilled to be foraying into sponsoring international cricket, a sport which is a passion in the Indian sub-continent transcending all social, economic and cultural backgrounds, with millions tuning in to watch the matches.
“AstroPay has extensive experience within emerging markets, and this deal provides us with an excellent opportunity to bolster brand awareness in India and the wider sub-continent, which remains an important market for us.”
The International Cricket Council’s T20 World Cup is due to take place in the United Arab Emirates and Oman from 17 October to 14 November 2021.
“We welcome AstroPay into our fold, and I am confident that the firm will derive excellent brand exposure by partnering with the Sri Lanka National T20 Team during the ICC Men’s T20 World Cup,” added Ashley De Silva, CEO of Sri Lanka Cricket.
