SBC News Voice of the Sports Betting Industry
BoyleSports has moved to enhance its marketing and branding in the UK sports betting market by renewing its existing partnership with Wolverhampton Wanderers FC.
The extension of the sponsorship agreement will see the Drogheda-based bookmaker continue to operate as the official Molineux betting partner of the West Midlands club for the 2021/22 Premier League season.
This comes with a range of advertising benefits, enabling the company to benefit from branding via LED screens at the team’s Molineux stadium, as well as in the official Wolves matchday programme and across social media channels.
“We are excited to continue and further strengthen our partnership with the excellent team at Wolverhampton Wanderers, as we reinforce our commitment to expanding BoyleSports in the UK,” commented Mark Kemp, CEO of BoyleSports.
“As an official partner, we look forward to BoyleSports betting being available on our app, online and at Molineux for the new season. We both have great ambitions this season, and we wish Wolves and their fans all the best of luck for a successful campaign.”
The partnership extension maintains the firm’s presence in English top-flight football, with the Drogheda-based company recently adding Wolves’ fellow Premier League side Newcastle United FC into its sponsorship portfolio.
Furthermore, the contract will see BoyleSports launch special offers, activations, competitions and experiences for the Wolves’ gold supporters.
Kieron Ansell, Partnerships Sales Manager, Wolverhampton Wanderers, added: “We are delighted to extend our partnership with Boylesports following a successful first season working together while games were behind closed doors.
“We look forward to continuing our flourishing partnership as supporters return to Molineux for what we expect to be another exciting Premier League campaign.
“As official partner, BoyleSports will have a great presence inside the stadium on matchday while we cannot wait for our fans to interact with the range of special offers and competitions BoyleSports are launching this season.”
