VBET further strengthens Ukraine marketing with Football Cup deal

VBET has signed an arrangement with the Ukrainian Association of Football (UAF), securing the title sponsorship of the Ukrainian Football Cup.

The three-season agreement will see both partners collaborate on the development of the knock-out tournament as well as Ukrainian football in general, and builds on VBET’s previous deals with the UAF.

Anton Svitlychny, Head of VBET Ukraine Partnership Development, remarked: “The Cup of Ukraine is a national tournament that allows small towns and villages to experience football of the highest level, and local residents – to see with their own eyes the top Ukrainian teams that play in the European arena and which include players of the Ukraine national team.

“Our company is proud of the new partnership and approached it responsibly: together with UAF, we present a new logo and corporate style of the Cup of Ukraine, which will symbolise a new stage of development of this tournament. We are confident that this and upcoming seasons we will see a fierce intrigue at every stage of the Cup and as many memorable matches as possible.”

VBET already maintains a strong branding and marketing presence in Ukrainian sports, having officially partnered with the Ukrainian Premier League (UPL) to become the title-sponsor of the competition, as well as the Super Cup and top-flight team FC Oleksandriya.

“We are extremely pleased to welcome the new title partner of the Ukrainian Football Cup – VBET,” said Oleg Protasov, first Vice-President of UAF. “This partnership adds even more status and opportunities to the country’s most important and unpredictable cup tournament.

“And the new modernised logos and graphic stylistics of the competition emphasise the dynamics of its development. We are convinced that the partnership between UAF and VBET for the development of the Cup of Ukraine will make the tournament even brighter and more exciting. We wish all participants to play to the maximum in the fight for the coveted trophy.”

The flagship brand of BetConstruct, VBET first secured its Ukraine licence in June of this year, gaining the rights to operate online casino and poker verticals for the newly regulated gambling marketplace.