SBC News Voice of the Sports Betting Industry
Betsson has boosted its brand visibility in the Latin American market by securing the official regional sponsorship of the CONMEBOL Copa America 2021 football tournament.
The Stockholm-registered firm has pursued a policy of international expansion over the past year, identifying the LatAm region as one of its core targets.
Betsson has since gained a foothold in Brazil, Colombia, Argentina, and Mexico, whilst also strengthening its marketing in Peru and Chile via sponsorship agreements with the Liga 1 football championship in the former and national football team in the latter.
“At Betsson, we are passionate about sport, especially football and what better way to show this passion than by being part of the oldest national team football championship in the world,” said Jesper Svensson, CEO of Betsson.
“The sponsoring of CONMEBOL Copa América 2021, is a further commitment towards our ambitions for this region. We will be part of the entire journey to keep fans engaged with compelling, authentic experiences.
“This is a fantastic opportunity to raise Betsson’s brand awareness to a new level in the markets we’re operating in. We know that CONMEBOL Copa America is a huge event and is very popular in LATAM countries, and beyond.”
Betsson will benefit from a range of marketing opportunities as a result of the new partnership, including branding rights, in-stadium perimeter board signage and video boards, press backdrops and banners on the tournament’s official website and mobile app.
The operator will also act as the exclusive sponsor of the ‘Match Line Up’ for all 28 matches, as well as the ‘Player of the Week’ polls on CONMEBOL Copa America’s official social media channels.
Lastly, when Colombia is playing, Betsson will be able to use some of the Copa America branding assets to promote its Colombian Colbet brand.
CONMEBOL’s Commercial Director, Juan Emilio Roa, remarked: “We see this partnership as a milestone in CONMEBOL Copa America history. It connects football lovers through the sports passion and cheerful experiences with their national teams’ performance in the world’s most traditional national teams competition.”
The 47th edition of the Copa América will take place between 13 June and 10 July in newly designated host country Brazil, and will feature the national teams of Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela.
