Pixelbet partners with GiG for affiliate compliance tool

Pixelbet Digital (Pixelbet) has become the latest company to integrate Gaming Innovation Group’s automated affiliate marketing compliance screening tool, GiG Comply. 

GiG Comply, which can scan more than 30,000 web pages each day, can help regulated betting operators to ‘set up their own criteria and checklist parameters’ to automate compliance checks, with a focus on allowing users to adhere to diverse marketing standards and regulations.

“The growing demand for our compliance solution is a clear sign that we have created a solution that has become the go-to compliance tool within the iGaming industry,” commented Jonas Warrer, CMO at GiG.

“It’s great to see that new and ambitious companies such as Pixelbet value the importance of marketing compliance, we look forward to supporting them in their marketing compliance efforts with GiG Comply.”  

GiG Comply works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions. 

Eirik Kristiansen, CEO of Pixelbet, added: “We are excited to partner up with GiG through its market-leading GIG Comply software. This strong product fits perfectly with our current and future business objectives, enabling us to further improve how we manage our affiliate compliance operations. 

“This partnership will help Pixelbet ensure that our affiliates can continue offering high quality experiences that are fully compliant with regional regulations and requirements.”