Ulrik Bengtsson has been nominated to join Raketech as the gaming performance marketing firm’s new Chairman of the Board, replacing the outgoing Christian Lundberg.
Bringing considerable experience to the role, Bengtsson has a bachelor’s degree in management from Dalhousie University in Canada, and has held key positions at several major betting and gaming operators, and media companies, throughout his career.
The new chairman was chosen by a nomination committee, and will be appointed at the Raketech Annual General Meeting on 17 May 2021.
Also recommended for election to the board was Magnus Gottås, whilst Fredrik Svederman, Annika Billberg, Johan Svensson and Erik Skarp were nominated for re-election.
“I wish to express my warmest thanks to Mr Lundberg for his hard work with regards to creating a well-balanced mix between entrepreneurial creativity and well-functioning governance and structure,” remarked Tobias Persson Rosenqvist, Chairman of the nomination committee.
“I am, with that said, also very excited about Mr Bengtsson as the new suggested chairman of the board. With his profound knowledge, connections and experience from the global scene of iGaming combined with first-hand experience from large scale international transactions, he is perfect for the job to further accelerate our growth.”
Incoming Chairman Bengtsson has previously served as CEO of Viasat Broadcasting and CEO of Modern Times Group’s merging markets pay-TV enterprise.
More significantly, the industry veteran was President of Chairman of Stockholmn Nasdaq OMX-listed Betsson Group, and is currently serving as CEO Of William Hill, having joined the UK-based retail and online sports betting and gaming operator in 2018 as Chief Digital Officer, leading the firm’s £240 million acquisition of online casino Mr Green in 2019.
As CEO of William Hill, Bengtsson has also overseen a landmark moment in the company’s history following the ‘challenging but transformative year’ of 2020, finalising a £2.9 billion takeover by US partner Caesars Entertainment.
The operator was also able to offset losses in the retail sector due to the closure of high street bookmakers – of which William Hill operates over 1,400 – with adjusted online profits of £122 million, declaring total group operating profits of £57 million.
Commenting on his own career, Lundberg said: “When I was appointed as Chairman of the Board in 2017, I had a clear mission. This was to lead the work with creating structure and processes to ensure Raketech would successfully be able to operate in a listed environment, on Stockholm Nasdaq First North.
“Looking back, I am proud and happy to be able to conclude that Raketech now is a stable listed company with a strong and confident management in place, guided by a clear strategy. “My mission is thereby done, and it is time for me to hand over to someone else who can take Raketech to the next level.
“I look very much forward to following the company from the sideline, watching the CEO Oskar Mühlbach and his management team together with the board of directors, deliver on Raketech’s ambitious growth and expansion goals.”