SBC News Voice of the Sports Betting Industry
Betclic Portugal has debuted its first feature short film ‘RASTRO’ depicting the story of an amateur footballer tackling the decrepit social and environmental conditions of Lisbon’s Setúbal district – the birthplace of world football icon Cristiano Ronaldo.
RASTRO forms part of Betclic Portugal’s wider ‘Futebol Bonito’ social responsibility project, in which the bookmaker will continue to raise funds for amateur football clubs whose finances have been ravaged by the COVID-19 pandemic.
Betclic’s short film was co-developed by Lisbon studio Casper Films and directed and written by the creative duo of Bruno Ferreira and João Lourenço, recounting the tale of an amateur goalkeeper played by actor Vicente Wallenstein facing day-to-day realities in Setúbal.
Debuting RASTRO, Betclic stated that it was unafraid to tackle Portugal’s tough socio-economic narratives, differentiating itself from its ‘static competitors in confronting difficult truths’.
“It is with great pride to see the Betclic brand take a different and innovative path to promote itself within Portugal. 2021 marks our entry into the production of content in its own right,” said Betclic Portugal communications manager Miguel Domingues.
Betclic confirmed that it would continue to work on creating ‘deeper story-led’ features to promote its brand to the Portuguese public, for which the bookmaker carries the tagline ‘play with your mind’.
Domingues added: “It gives me a particular pleasure to see what a project as special and impactful as Futebol Bonito is, gave rise to a short film that will represent Portugal in the biggest and best short film festivals in the world, while we try to convey a message of sustainability.”
