SBC News Voice of the Sports Betting Industry
Sportradar has agreed to exclusively manage the advertising inventory for Forza Football’s live score app by supplying its data-driven marketing solution, ad:s.
Through the partnership, Sportradar will utilise its knowledge of bookmaker marketing requirements to optimise the football technology firm’s advertising placements.
Sportradar will, through its Marketing Cloud platform, support Forza Football in delivering personalised messaging by prioritising native, odds-first integrations.
“The ad:s platform is unrivalled in its ability to deliver efficient and highly targeted marketing campaigns for bookmakers, truly highlighting the value we can add to their business,” commented Rainer Geier, Chief Product Officer – Sports Entertainment for Sportradar.
“We’re excited to be working with Forza Football and helping them realise the full potential of their brand.”
In addition to its ad:s solution, Sportradar will also supply its API based statistics data which it noted will ‘provide them with the tools to further develop their content offering’.
On a commercial level, Forza Football will benefit from access to Sportradar’s global network of betting operators,enabling the football technology firm to reach a wider audience.
The agreement will also provide Sportradar customers with more than one billion advertising contacts per month, including access to ‘exclusive access to relevant and highly targeted content through Sportradar’s proprietary DSP’.
Patrik Arnesson, Co-Founder and CEO at Forza Football, added: “We are the pioneers in live scores with more than 20 million downloads. In one football season Forza Football sent 7 billion push notifications, registered 5 billion views and delivered 1 billion sessions.
“Forza Football’s unprecedented engagement represents huge marketing potential for brands and Sportradar is the perfect partner to find brands that can utilise our strong brand and highly engaged users all over the world.
“This will let us focus more on what we know best, product development. Over the coming years we aim to redefine and reinvent what a live score product is and can be.”
