Optimove signs BlueRibbon integration deal

Digital marketing software provider Optimove has entered a new partnership with BlueRibbon Software which will focus on boosting player engagement and retention.

Under the agreement, BlueRibbon will build an ‘out-of-the-box integration’ with Optimove, enabling Optimove users to create custom jackpot campaigns, increasing player engagement, loyalty and retention.

Yuval Shefler, VP Strategic Partnerships at Optimove, said: “BlueRibbon’s gamification solution is a great compliment to our platform. Their innovative approach to jackpot marketing campaigns will allow our users to build smarter, more effective jackpot promotions that are uniquely tailored to every player’s behaviors and preferences.

“We always aspire to expand the value we bring for our clients, whether it is developing new product capabilities or partnering with leading solution providers, as is the case with BlueRibbon.”

By integrating BlueRibbon’s software, Optimove expressed that this new partnership will offer a greater number of incentives that operators can provide to their players.

“We are thrilled to partner with an industry leader like Optimove as we share their vision of providing operators with best-in-class marketing solutions that deliver real and unique value,” added Dan Fischer, BlueRibbon’s Co-Founder and CMO.

“In the current environment, iGaming operators are constantly seeking out new ways to capture players’ attention, and we believe that our jackpot solution will deliver in spades. With BlueRibbon, operators can further take advantage of the player data they have, to deliver personalised marketing campaigns that keep the player experience fresh and exciting through attainable winnings.”