SBC News Voice of the Sports Betting Industry
Football Index has donated its shirt sponsorship for Nottingham Forest and Queens Park Rangers to the Young Gamers and Gamblers Education Trust (YGAM).
Marking Safer Gambling Week, QPR will wear a special edition shirt for their London derby against Watford on 21 November, while Nottingham Forest will be sporting the shirts for their game against Bournemouth on 24 November.
The teams will promote the work that the charity does by wearing a shirt which prominently features the YGAM logo. In addition, Football Index will support the charity by making a £5,000 donation.
Mike Bohan, Co-Founder of Football Index, commented: “We are delighted to support YGAM and promote Safer Gambling Week this year. At Football Index, we have always made safer gambling one of our utmost priorities, and we are incredibly pleased to be able to support YGAM’s important work to educate future generations and prevent harm.
“We hope that this initiative will increase awareness and prove an important step towards ensuring young people have the information and knowledge to make informed decisions about gambling.”
This latest announcement follows Football Index’s initiative launched earlier this year, which saw it launch a new Gambling Awareness Initiative with Nottingham Forest Football Club, highlighting the importance of safer gambling and helping to educate football supporters within local communities.
Daniel Bliss, Director of External Affairs at YGAM added: “We’re enormously grateful to both clubs and Football Index for their fantastic support. It is vital that we educate our future generations about the potential risks associated with gambling so we can collectively help prevent harm.
“This weekend will provide an important opportunity to raise the profile of the charity and help us support parents, teachers and young people across all communities.”
Safer Gambling Week, which is now in its fourth year, is integral in kick starting the national conversation on the importance of responsible gambling.
David Cook, Chief Commercial Officer at Nottingham Forest said: “This builds on last year’s activities, we are once again very supportive of Football Index’s desire to highlight and promote the safer gaming message, in particular through this promotion of the YGAM charity.
“It’s great to work with a brand that takes responsibility in how they work, and who always look to stress the importance of responsible gaming for the wider fan base.”
Euan Inglis, Commercial Director at Queens Park Rangers concluded: “In all of our activation discussions with Football Index, safer gambling messaging is always at the forefront of content that is produced. The donation by Football Index of our front of shirt property to YGAM to help promote Safer Gambling Week is an initiative that we as a football club fully get behind and are delighted to support.”
