SBC News Voice of the Sports Betting Industry
Hollywoodbets has been selected as the new official betting partner for Brentford Football Club in an agreement which will strengthen the operator’s presence in the UK.
Beginning with the visit of Middlesbrough on Saturday 7 November, Hollywoodbets’ logo will appear on the back of all Official Umbro home, away and third shirts worn by the Bees’ First Team and B Team players and Women’s squads.
James Parkinson, Commercial Director at Brentford Football Club, said: “Hollywoodbets plays a significant role in its communities, both in South Africa and abroad.
“Working with our award-winning Community Sports Trust, Brentford Football Club has always been at the heart of its local community, so we look forward to a partnership with Hollywoodbets that shows a great deal of local involvement. This partnership will provide both brands with exposure in different markets.”
Having recently launched its UK and Irish sites, Hollywoodbets hopes that this new partnership with Brentford FC will help support the operator’s growth strategy as it seeks to ‘bring a personalised entertainment experience to its international customers’.
Devin Heffer, Hollywoodbets Brand and Communications Manager added: “Hollywoodbets is proud to be announced as the Official Betting Partner of Brentford Football Club. This is Hollywoodbets’ first step into football sponsorship in the United Kingdom, which coincides with the opening of our online operations in the UK and Ireland.
“South Africa is a football-crazy nation. This passion is not confined to the local scene. Nearly every single South African football fan has his or her favourite team(s) in the English football leagues. We believe that having a Championship team associated with a local brand will generate greater interest and the Bees can expect an enhanced fan base from the Rainbow Nation.
“Brentford FC has a rich football history spanning 131 years and has ambitions to be a Premier League club. We look forward to providing our full support to the Bees and joining their fans in being a part of this ultimate goal.
“Hollywoodbets is extremely passionate about the communities we operate in. We look forward to interacting with Bees fans and participating in Brentford’s community initiatives. Hollywoodbets supports 106 grassroots football teams in South Africa.”
