Betway puts new spin on Kevin Pietersen partnership

Online operator Betway has extended its partnership with Kevin Pietersen, which will see the Ashes winning batsman continue as a brand ambassador until 2023.

Retaining his role as Official Global Cricket and Brand Ambassador for Betway, Pietersen will share his experience, knowledge and opinion on world cricket through bespoke content and behind-the-scenes access.

Paul Adkins, Marketing and Operations Director at Betway, said: “Kevin adds real value to our cricket offering and Betway customers across the world have enjoyed his unique and honest insight.

“The cricket pages of our exclusive Betway Insider blog will continue to be full to the brim with great content from one of the most talented players in the game’s history.”

In addition, Pietersen will also support Betway in building their partnerships with Cricket West Indies, which was recently extended to 2022, and Cricket South Africa.

The extended partnership will initially focus on the start of the Indian Premier League, which begins tomorrow. The former England international will give weekly updates and his views on the action, including players to watch and predictions for the week ahead.

Check Also

Betting on Sports Europe - Digital

Betting on Sports Europe – Digital to provide 2020’s best learning opportunity for industry executives

This week’s Betting on Sports Europe – Digital conference and expo is set to be …

Dwyer and Attenborough warn of Tabcorp’s civic duties as company transitions to a new era

Tabcorp Holdings Group CEO David Attenborough and Executive Chair Paula Dwyer have issued their final …

BGC slams ‘unfair and unnecessary’ betting shop closures

The Betting and Gaming Council (BGC) has urged the Business Secretary Alok Sharma to block …