BlueRibbon signs strategic partnership with The Stars Group

B2B marketing platform provider BlueRibbon Software has strengthened its network of partnerships after inking a new deal with The Stars Group (TSG).

The agreement with BlueRibbon will see the Canadian gaming and online gambling giant implement new jackpot-based promotions across its online casino assets throughout its multi-national jurisdictions.

Commenting on the agreement, Amir Askarov, co-founder and CEO of BlueRibbon, said: “Entering into such an esteemed partnership with The Stars Group is a testament to BlueRibbon’s capabilities in offering innovative marketing solutions at the highest level and entrusts the delivery of completely seamless experiences across the tier-one operators’ verticals.

“With its content-agnostic, real-time gamification tools, the BlueRibbon Player Engagement Platform is set to enhance The Stars Group’s player loyalty and brand differentiation while increasing their ability to incentivize players across its many regulated jurisdictions”

BlueRibbon has lauded its tailored gamification infrastructure as a key feature in enabling cross-channel applications. The marketing platform provider highlighted that this will offer TSG a ‘competitive edge’ over other gaming companies, while also driving player experience and brand loyalty.

Last month, Rafi Ashkenazi, the former Chief Executive of TSG, joined BlueRibbon Software as its strategic advisor, supporting the B2B marketing platform provider in strengthening its foothold across a range of global gaming markets.

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