Optimove upgrades customer journey ‘self-optimisation’ capacities

Full suite digital marketing software provider Optimove has moved to expand the capacity of its ‘Self-Optimizing Journeys solution’ utilising AI functions to ‘autonomously determine the next-best-action for each individual customer’.

Upgrading its solution, Optimove claims that ‘marketers no longer face the burdensome task of determining which communications to prioritise or which sequence of communications result in the best customer journey’.

Benefits will allow marketing teams to identify the campaigns each customer is eligible for and evaluates all journey possibilities, response probabilities, and potential impact on customer lifetime value, to determine and serve the next-best-action for each customer.

“Self-Optimizing Journeys represent the first time marketers can stop worrying about manually plotting and prioritizing customer journeys to focus on what they do best—crafting personalized messages for each customer interaction,” said Shai Frank, VP Product at Optimove.

“With today’s announcement, Optimove ensures individualized journeys that autonomously adapt based on each customer’s characteristics and behaviors, effectively allowing customers to ‘plot their own journey’.”

As part of its beta testing, the solution was rolled out to more than 80 different companies, with feedback showing that the solution helped support 7.4x higher uplift per customer. In addition, users reported a 46% increase in total uplift, while 55% of beta users reported higher adoption rates and 450,454 weekly average autonomous decisions being made.

The improvement of customer journey’s is marked as a key directive for betting and igaming operators, improving all-round operational efficiencies, during a time of heightened demand on compliance and KYC procedures burdening operator resources.

“Optimove’s Self-Optimizing Journeys help us make sure that our users always receive relevant and engaging campaigns,” said Yoav Banai, VP of customer engagement at Deezer, the global online music streaming service.

“Since implementing it, we’ve seen higher engagement levels and better overall performance for our campaigns. At the same time, our team has been able to save time on campaign execution.”

Marketers can either select a subset of their campaigns or all of them to be orchestrated by the Self-Optimizing Journey algorithm. 88% of companies who took part in the beta set over 50 per cent of their campaigns with the solution, whilst the rest were manually prioritised.

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