Midlands based tipster platform Tipstrr.com has been acquired by intent marketing specialist Natural Intelligence for an undisclosed sum.
The sports betting tips platform, founded in 2014 by Damien Fearn, Andy Jones, and Liam Cooper, will be the latest addition to the Natural Intelligence platform which currently includes BetterPlay.
Tipstrr co-founder Fearn, who serves as the platform’s chief executive, added: “I’m delighted that Tipstrr is joining Natural Intelligence. It became clear very early on that the fit was perfect, and that Tipstrr and Natural Intelligence could together, offer genuine value to our users.
“It’s been a great journey – going from a small start-up verifying a handful of tipsters, to processing thousands of tips on a daily basis, but there’s still so much more we want to offer our users.”
“The acquisition is part of the company’s growth and long-term strategy of providing valuable information to empower users to make informed decisions,” head of business development and strategic partnerships within the Natural Intelligence gaming business unit, Jonathan Assif, added.
In 2018, Tipstrr.com capitalised on the company’s growth by officially launching its in-house affiliate programme.
Tipstrr affiliates are able to promote tipsters from more than a dozen sports, including horse racing, football, multiple US sports, tennis and many more.