Coingaming Group’s cryptocurrency sportsbook Sportsbet.io has strengthened its presence in Brazillian football after securing a sponsorship agreement with Clube de Regatas do Flamengo.
Sportsbet.io has previously signed a three-month betting partnership with the club, which primarily focused on media and digital activations.
The extension to the agreement will see the sportsbook boost its investment into the sponsorship of the team, securing the right to put its logo on the shoulder blade (chest) of Flamengo’s playing shirt.
Tim Heath, CEO of Sportsbet.io said: “We are incredibly proud to be a global partner of Flamengo, which is no doubt, the biggest club in Brazillian football. Starting our relationship as a Digital and Media Partner in 2019, it was a simple decision to take our sponsorship to the next level, and have our logo on the famous red and black shirt.
“Flamengo’s professionalism, both on and off the field, makes them a pleasure to work with and we are certainly looking forward to expanding our relationship with them in the years to come.”
The duo have not yet disclosed the financial details of the agreement, however it has been reported that the agreement marks the largest shoulder blade sponsorship in Flamengo’s history. The Sportsbet.io logo will be added to the shirt later this month, and remain throughout 2020.
Rodolfo Landim, president of Flamengo, added: “We are extremely pleased with the performance and professionalism of our partners at Sportsbet.io, so are thrilled to strengthen our relationship with this new sponsorship.
“As ever, I would like to thank our passionate supporters, the Nação Rubro-Negra, whose wonderful support makes partnerships that strengthen our club possible. I am sure they will enjoy trying out the Sportsbet.io platform.”