JBO has boosted its European presence after signing a new sponsorship agreement with Serie A club Bologna FC, which will see the operator named as the club’s regional betting partner for Asia.
The operator’s portfolio already includes already includes title sponsorship of the Dota 2 esports property, the JBO Asian Masters League, with this latest acquisition of Bologna allowing JBO to acquire a foothold in Italy.
A JBO spokesperson released a statement at a signing ceremony which stated: “We are thrilled to be partnering with Bologna. Today’s announcement marks an important milestone for JBO. This is a rare opportunity as Bologna is one of the well-known football clubs in the world.
“We see our partnership with Bologna as an opportunity to connect with football fans across the world and it fits in perfectly with our own rapidly expanding global network. The most important thing for us is to bring new experiences to our fans who have always been very supportive towards us. We look forward to working with Bologna during an exciting season of football.”
Extended details surrounding the partnership such as the length of the contract or financial specifics are yet to be released, however, one such detail which has been made public is that fact that the sponsorship will be effective immediately, and thus covers the remainder of the 2019/20 Serie A season.
Christoph Winterling, Marketing and Commercial Director at Bologna Football Club, discussed the partnership: “We are delighted to announce JBO as our new Asian betting partner and look forward to a successful collaboration. This agreement is our first international partnership outside of Italy and demonstrates the continued growth of our club on a global level as well as the interest shown in one of the most historical Italian football clubs.
“Moreover we are happy that JBO will be first partner of ours in Asia to benefit from our brand new virtual advertising technology. It is an excellent opportunity for the club to develop this exciting space that is creating new partnership opportunities.”
Due to Italy’s media-wide ban on gambling advertising the extent to which the sponsorship will be advertised around the Italian club is both limited and as of yet unknown.
Regarding the football club, this partnership sees them follow in the footsteps of the reigning Serie A champions Juventus in expanding into the Asian markets.