Busy Blueclaw bags series of betting account wins

Leeds-based search marketing and content strategy agency Blueclaw has announced a series of major betting-related account wins, advancing its profile and services for sector incumbents.

Detailing a ‘bumper 12-months’ of industry wins, Blueclaw management confirms that it has been retained by Betway, to act as lead content marketing agency, supporting the online betting group’s digital marketing and PR campaigns across multiple verticals.

In addition, the fast-growth search agency has booked new SEO and content briefs with Mark Jarvis, the Leicester-based independent bookmaker which has relaunched its online sportsbook profile under its new mjsports.bet domain.

Blueclaw completes a busy commercial period, further announcing that Stockholm-listed Gaming Innovation Group (GiG) and UK legacy affiliate marketing portal OLBG will utilise its SEO optimisation services.

A pleased Larissa Green Strategy Director at Blueclaw said: “The agency’s extensive experience in the sports betting and igaming sector has long been respected.

“To be able to work with such a variety of significant businesses in the field is incredibly exciting. We’re hugely looking forward to being able to deliver strategies and campaigns of the high standard we’ve become known for, which will help further boost our clients’ business and results.

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