Premier League-side Leicester City has confirmed a new agreement with 19.com, which will see the Asian betting operator become the club’s new Official Betting Partner.
The Global Gaming subsidiary will have its branding displayed across Leicester’s matchday LED boards, as well as the club’s interview backdrops.
The new agreement is hoped to boost the exposure of the betting operator across the European market as it seeks to ‘benefit from the global coverage of Leicester City and the Premier League.’
Jamie Dillon, spokesperson for 19.com, praised the new partnership: “We are delighted to confirm this exciting betting partnership with an iconic club such as Leicester City.
“As one of the leading online gaming brands in Asia, 19.com are proud to announce our partnership with the Foxes and bring our brand to the UK market.
“We see this partnership with the former Premier League champions as the perfect platform to provide the 19.com brand with important and valuable exposure.”
Harj Hir, head of partnerships at Leicester City, added: “We are continuing to build our international profile and this partnership is an exciting one for the Football Club.
“It will help to strengthen our global reputation, particularly in Asia where we have a strong presence and significant status in the region.”