Favorites

1xBet boosts player appeal through new Favorites feature

1xBet has added a new ‘Favorites’ feature that gives its players easy access to betting markets on both a certain team – or multiple teams – and individual players.

To enable this feature, players just need to locate the ‘Favorites’ feature in account settings, and find their favourite teams/players through the simple search functionality.

“We are constantly working on increasing the number of our events, said Alex Sommers, 1xBet’s director of affiliate marketing. “At the same time, we pay great attention to the convenience of the site navigation.

“The feature was made for users to quickly search for important matches and became a consistent continuation of our work in this direction. Previously, we implemented a filter for top games and top matches.”

Simplified navigation around top sports, leagues and matches has been a key focus point for 1xBet in 2019, as well as opening up new individual player betting markets.

Player props are expected to play a major part in the growth of the US market, where 1xBet is ready to try its hand after “quite a few years” of success in Europe, Asia and Africa.

“Our company uses a high-tech platform, which demonstrates 1xBet’s modern approach to online betting,” said Sommers in an interview last month. “This experience is very important to us. As you can see, we are fully prepared to enter the North American market.”

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