SBC News Voice of the Sports Betting Industry
Continuing to back British boxing talent, William Hill marketing has announced the appointments of future prospects Lawrence Okolie and Joshua Buatsi as new brand ambassadors.
Both boxers won their respective bouts last weekend at London’s Copper Box Arena, with Okolie securing the Commonwealth cruiserweight title, whilst Buatsi won the UK light-heavyweight crown.
Moving quickly up all boxing rankings, Okolie (26) and Buatsi (25) are widely considered the UK’s best prospects at becoming future world champions.
Backing Okolie and Buatsi. Liam McKee Head of Sponsorship at William Hill said: “As we saw on Saturday night, both Joshua and Lawrence have heaps of talent and there is honestly no limit to what they can achieve. We are delighted to have been given the opportunity to team up with them and we look forward to backing these guys as their stars continue to rise in the world of boxing.”
In its update, William Hill marketing further details that it will develop a series of social media documentaries, tracking the progress of Okolie and Buatsi, in their journey to the top of boxing.
The two up and coming stars are part of the 258 Management stable and join William Hill’s boxing ranks alongside World Heavyweight Champion, Anthony Joshua.
Freddie Cunningham, Managing Director at 258 Management said of the deal: “Lawrence and Joshua are heading to the very top of the sport and its vital they work with brands that can help them elevate their profile outside of the ring. William Hill have really stood out in the last few years as a market leader in the industry and one of the top commercial partners within boxing. It’s great they see the potential of two very talented fighters and want to be part of their journey. Having built a great relationship with the brand through the AJ partnership we are very confident they will add huge value to Joshua and Lawrence.”
