Kenyan betting group SportPesa has continued its aggressive European marketing expansion after confirming a two-year commercial partnership with the Football Association of Ireland (FAI).
Announcing the partnership at the FAI’s AVIVA Stadium in Dublin, SportPesa Marketing lead Shaun Simmonds confirmed that the betting group would fully commit to FAI’s Corporate Social Responsibility Programme.
“We are delighted to announce this ground-breaking partnership with the FAI,” he said. “This is an incredibly exciting time for football in Ireland with the country set to host some key matches during next year’s European Championships.
“As with our other partnerships in sport – we are looking forward to playing a key role in the FAI’s ongoing CSR, programmes and initiatives.”
The FAI agreement sees SportPesa continue its sponsorship drive in 2019. The Kenyan betting group hit national headlines last February after becoming the first betting company to secure a Formula 1 partnership as lead sponsor of Racing Point F1.
Securing its FAI partnership, SportPesa outlined its commitment to helping Irish football grassroots initiatives and social programmes, improving football standards across Ireland – a market the bookmaker entered in 2018.
FAI Commercial Director Mark Russell added: “I am delighted to welcome SportPesa as a new and key commercial partner of the FAI ahead of the start of our EURO 2020 qualifying campaign.
“The strength of the game in Ireland is reflected in the range of high-quality brands which have invested in football and who see football as their preferred sport.”