NCPG to increase public awareness through Wilken appointment

The National Council on Problem Gambling (NCPG) has boosted its bid for increased public awareness through the appointment of Deanna Wilken, MA, as Communications Manager.

Keith Whyte, Executive Director for the NCPG – an advocacy organisation for individuals and families experiencing problem gambling and gambling addiction – said that Wilken will “build on the existing structure” to improve communication across all platforms.

He explained: “We are very pleased to announce this new appointment. Deanna will bring new ideas and build on the Council’s existing structure to carry forward our communications work on all platforms.

“With her capabilities, I am confident we can target our communications efforts on increasing the depth and breadth of our work while continuing to engage our current members.”

Wilken’s resume includes over five years of marketing, communications strategy and planning experience at both for-profit and nonprofit organisations.

Prior to joining the NCPG, she was the Communications Manager for a nonprofit environmental organisation in Los Angeles, California, where she was responsible for developing and implementing strategies to market the agency’s programs, expand donor relationships, manage internal and external communications and plan special events.

Additionally, Wilken – who is a graduate of both the University of California Los Angeles and the University of Nottingham (UK) – has worked as a marketing strategist for Fox Home Entertainment for several years, heading over 40 advertising campaigns for the company.

“I look forward to working with NCPG’s team in their efforts to promote and expand their messaging on problem gambling and responsible gambling,” said Wilken.

“NCPG is already doing good work in communicating to a variety of stakeholders and I am excited to shape these efforts as new trends evolve in the gambling industry and the field of behavioral health.”