1xBet will be associated with Africa’s most prestigious football competitions after striking an official sponsorship deal with the Confédération Africaine de Football (CAF).
The partnership will see 1xBet sponsor CAF’s main events across Africa including both club tournaments – CAF Champions League, CAF Confederation Cup, CAF Super Cup – and the governing body’s flagship tournament, the Africa Cup of Nations (AFCON).
1xBet will activate its sponsorship on CAF’s official digital platforms and within the official stadiums across the competitions. Branding will be integrated on the CAF website, social media, LED panels and 3D carpets, as well as on the interview areas and reserve benches.
The 1xBet press statement read: “CAF is engaged in the support and development of international football on the African continent and we are very excited and proud that our cooperation with CAF has started.”
It added: “Supporting key sporting events is a key strategy for us to engage football fans across the African continent and people from all over the world.”
Ahmad Ahmad, CAF President, commented: “1xBet, a fast-growing company, has changed the image of online betting, just as CAF has also started this change in African football.
“Thus, for the Confederation, a partnership with one of the key players in online sports betting is obvious. This simple and user-friendly platform will help raise the profile of African teams and especially clubs outside the continent.”