MoPlay has unveiled a new multi-year agreement with German Bundesliga club Hertha Berlin, which sees the firm become official sports betting partner.
Following the organisations recent launch within Germany, MoPlay is striving to “upgrade the game,” via a mobile first strategy to provide customers with a fast, simple, personal and secure service.
Juergen Reutter, MoPlay CEO, explained: “Securing a sponsorship presence in the Bundesliga to coincide with our launch into the German market, is another true statement of intent for the MoPlay brand.
“We’re thrilled to be partnering with Hertha BSC, a club steeped in history and tradition, but also a forward-thinking organisation whose ambition on and off the pitch matches our own.
“Since our first meeting with Hertha’s representatives, we’ve been hugely impressed by what we have seen from not only the club, but the city of Berlin.
“We feel a genuine synergy with Hertha BSC – our objectives are fully aligned in terms of global expansion and offering enhanced experiences for a new generation of fans. We’re delighted to be #ImSpiel with Hertha.”
MoPlay is to work alongside Hertha BSC to develop a series of activation initiatives for the German audience, rewarding the club’s fanbase for their continued support and loyalty.
Ingo Schiller, Managing Director of Hertha BSC, said of the new exclusive partnership: “We are very happy that we have found another great partner for Hertha BSC. MoPlay focuses on innovation, just like we do, and we look forward to the cooperation.”
The new agreement was brokered in association with marketing agency Lagardère Sports and Entertainment, a subsidiary of the Lagardère Group.
Thorben Jeß, Executive Director at the Hertha BSC marketing partner Lagardere Sports, added: “We are very pleased that we could convince MoPlay, a completely new sports betting brand in the German market, to engage in this exclusive partnership with Hertha BSC.
“The fact that MoPlay uses this partnership as an important part of their market entry activity, highlights once more the attractiveness and relevance of Hertha BSC as a national communication platform.”
As part of its announcement of the new partnership, MoPlay sent an actor to prank Hertha Berlin players in the below video.