SBC News Voice of the Sports Betting Industry
Betsson AB, Italian online casino property StarCasinò has confirmed that it has become the official gaming partner of LEGA Basket Serie A’s ‘Italian Basketball Cup’.
StarCasino becomes a lead sponsor of Lega Basket’s ‘Coppa di Pallacanestro’ a pro tournament taking place between 14-17 February, featuring Italian Basketball’s biggest teams.
Confirming the partnership, Egidio Bianchi, President of LEGA Basket Serie A, said: “We are very proud to have StarCasinò with us, as it yet again demonstrates that Lega Basket Serie A and Basketball Cup 2019 are establishing a strong brand, with a key showcase event in the Italian sports calendar. With this partnership we are sure that we’ll also give new entertainment experiences to the fans”.
Under the terms of the new sponsorship agreement, StarCasinò sees its brand featured during all matches via LED boards, through the appearance of the company logo on the basketball court and with visibility on the Lega Basket offline and online media.
Backing the sponsorship, Pietro Lechiara, marketing manager at StarCasinò, Betsson Group, said of the announcement: “StarCasinò is delighted to be part of the Basketball Cup 2019, one of the most important events for basketball in Italy.
“We’re passionate about sport and it’s a very important part of our brand strategy. This strategic partnership will further allow us to promote our responsible gaming values.”
