SBC News Voice of the Sports Betting Industry
The National Football League has confirmed an agreement for Caesars Entertainment to become the league’s first-ever Official Casino Sponsor.
The multi-year partnership aims to maximise Caesars casino properties, celebrity chefs, premier music artists and a wide range of entertainment elements, in order to provide unique experiences for NFL fans.
Beginning with the upcoming 2019 NFL playoffs, Caesars will have the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft.
Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products stated: “We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies. Combining the NFL with Caesars’ expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad.”
Mark Frissora, President and CEO of Caesars Entertainment added: “All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America. Combining the league’s 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties.”
Seven NFL Clubs have relationships with Caesars Entertainment, including the Falcons, Ravens, Bears, Colts, Saints, Raiders and Eagles. These partnerships, along with the new League deal, are for the Casino category only and do not include sports betting, daily fantasy or hotels/resorts.
Caesars, alongside other properties on the world-famous Las Vegas Strip, will host elements of the 2020 Draft in coordination with the City of Las Vegas to help create this historic event.
