SBC News Voice of the Sports Betting Industry
Online poker brand partypoker has confirmed a new sponsorship agreement with the PGAEuroPro Tour to become the official partner of the golf brand in 2019.
The deal sees partypoker gain branding rights at EuroPro Tour events taking place next year and across EuroPro Tour promotional material, in addition to social media campaigns.
In addition, partypoker will send four teams to participate in the EuroPro Tour 2019 circuit, with each team comprising one PGA EPT professional alongside three golfers chosen to represent partypoker.
Tom Waters, partypoker managing director, commented: “We are excited to come on board with the Euro ProTour for the forthcoming season and further strengthen our relationship with Matchroom Sport.
“The tour hosts some of the most exciting events across Europe, and we look forward to supporting Matchroom in their quest to unearth the next generation of golfing stars.”
Matchroom Sport and PGA EuroPro Tour chairman Barry Hearn added: “I am delighted to welcome the support of partypoker with the PGA EuroPro Tour, with whom we have had a fantastic relationship over many years at Matchroom.
“Our developmental golf tour has become one of the leading circuits for young professionals looking to become tomorrow’s superstars of the sport,” he said.
“I am really looking forward to building on an already strong relationship with partypoker and can’t wait to see the benefits it will bring to all involved in the PGA EuroPro Tour.”
