On the back of securing a deal to become title sponsor snooker’s English Open for the very first time, BetVictor has announced a further deal alongside the Euroleague Basketball in Germany.
Becoming the competitions official betting partner until 2020, BetVictor is hoping it can draw upon its three quarter century strong base of expertise, to further boost the appeal and fanbase of the competition’s presence within the country.
Hailing Germany as “a market of great strategic importance,” this step “further solidifies BetVictor’s commitment to providing the sport’s growing fanbase an enhanced gaming experience.”
Matt Scarrott, Director of Sportsbook at BetVictor, stated: “Basketball is a roaring sport in Europe, and Euroleague Basketball competitions are playing a pivotal role in the increasing popularity of the game in basketball hotbeds, and in new territories like Germany.
“We take pride in supporting Euroleague Basketball as the official betting partner in the German market.
“The rise of the Euroleague Basketball is proving to have an impact in new markets embracing betting, which is interesting for our business and the gaming industry as a whole.”
The 2018-19 Turkish Airlines EuroLeague season got underway yesterday (Thursday 11 October), and continues through today (Friday 12 October), with eight games across the continent between the best 16 teams in Europe taking place across the two days.
Roser Queraltó, Euroleague Basketball’s Chief Business Officer, added: “BetVictor’s vast experience in sports, and its outstanding success in its own field, make it the perfect partner to help Euroleague Basketball on its continuous path of growth.
“We are excited to work together with BetVictor to grow the sport, especially in such a key market as Germany. It’s a win-win-win situation for Euroleague Basketball, BetVictor and German fans.”
This deal builds upon BetVictor’s deal earlier in the week alongside World Snooker, securing sponsorship of the first of this season’s Home Nations series, set to be held from October 15 to 21 at K2 Crawley in London.
Addressing the link-up World Snooker Chairman Barry Hearn commented: “We are thrilled to bring BetVictor back on board for the first ranking event to be staged in The UK this season.
“They have been great supporters of snooker over the years, and they are a fantastic team to work with.”