Asia-focused online betting brand Nextbet has become the first official regional partner for Italian football giant SSC Napoli – Serie A runners up to Juventus in three of the last six seasons.
The agreement, facilitated by marketing consultancy SEM, will see Nextbet promote its brand and services in Asia through SSC Napoli’s image and identity, all developed through multiple strategic tools such as digital assets and offline campaigns dedicated to fans across Asia.
Nikos Diakoumopoulos, Marketing Director at Nextbet, commented: “We’re very pleased to announce our first partnership in football for Nextbet with SSC Napoli.
“The club are one of the most popular clubs in Italy with a fantastic support base. We’re looking forward to working together.”
SSC Napoli Head of International Business Development Serena Salvione added: “We are proud to welcome Nextbet as our first Regional Partner. This agreement represents to our club a crucial step in the development of our international commercial strategy”.
The partnership will allow both parties to develop new opportunities in the fast-growing Asian market.
It will give fans of the Naples-based club, now led by three-time Champions League winning coach Carlo Ancelotti, the chance to get closer to their team while supporting Nextbet’s Asian ascent.