SBC News Voice of the Sports Betting Industry
The Scottish Professional Football League (SPFL) has moved swiftly to secure an international media rights agreement with media and marketing agency Infront, following the recent termination of the league’s agreement with MP & Silva.
Based in Switzerland, Infront will look to establish new agreements with overseas broadcasters that will allow matches from the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League One and Ladbrokes League Two, as well as Irn-Bru Cup and Betfred Cup ties, to be shown all around the world.
There will be a particular emphasis on territories where supporters of Scottish clubs, and those with an interest in watching high-end Scottish football, have not previously been able to enjoy SPFL match coverage.
SPFL Chief Executive Neil Doncaster said: “Infront are a highly respected and experienced global rights agency. They emerged from a number of different companies each of which was keen to represent us overseas.
“We will be working with Infront over the coming weeks to agree deals in those territories where SPFL football is not currently shown.”
Infront Senior Vice President Football Stephan Herth added: “Infront has a long and successful history within the football industry and we are delighted to begin working with the SPFL to bring matches to fans of Scottish football around the world.
“The SPFL has its own unique legacy. As the second oldest league in the world, it has welcomed many top players and managers over the past few decades. That history will almost certainly be added to in the next seasons. Infront looks forward to building on that legacy and taking the league to a new level on the international stage during that time.”
