MansionBet has announced the latest entry into its sponsorship portfolio, as the operator throws its support behind the KSI versus Logan Paul boxing match.
Stating that it’s “pleased to continue supporting the lighter side of sports with this unique sponsorship,” it sees the firm build upon its deal with impressionist Darren Farley, which sees a variety of exclusive video content produced.
British social media star KSI goes head-to-head with his American vlogging rival Logan Paul at the Manchester Arena this weekend (Saturday 25 August), as bad blood between the pair boils over into the MansionBet branded ring.
Soaring to fame through their respective YouTube channels, which boast a combined 37 million subscribers, the fight is to also be streamed on that platform, which is “to strengthen the brand’s awareness within the UK market and target a new platform.”
Shelly Suter-Hadad, COO and Managing Director of Mansion, commented: “We are excited to expand our sponsorship portfolio with such a huge, media-focused event.
“We recognise that sports betting should be a fun, safe environment, and with this sponsorship so heavily based on online comedy, it was the perfect fit for us.”
The fight’s potential as a betting proposition has been previously emphasised by Coral PR Exec Harry Aitkenhead, who told SBC news: “In our book it does go down as a sports event, even though the standard might not be quite as high as the other boxing matches we bet on! It can be difficult to gauge having not seen much of the contenders in action, however, we saw KSI beat another YouTube star in Joe Weller back in February and that performance means for this bout coming up he is our hot odds-on favourite, at 1/2.
“That fight back in February drew in more than 15 million viewers online, which is more than the 2017 epic clash between Anthony Joshua and Wladimir Klitschko at Wembley”.