SBC News Voice of the Sports Betting Industry
Argyll Entertainment is to continue its content centric focus through its latest sports sponsorship, with Vanarama National League football club Solihull Moors.
The owner and operator of the SportNation.bet and RedZoneSports.bet brands, is to have exclusive access to film the inner workings of the club for the full season, as it becomes official betting partner.
Via access to players, management and wider supports staff, Argyll anticipates providing a unique “real life perspective” on a professional football club’s day to day management.
Regardless of football allegiances, through the distribution of “compelling and insightful content,” it is hoped that the interest of football fans far and wide can be captured.
Stuart Tilly, CEO of Argyll Entertainment, commented: “Content has always been at the forefront of our customer acquisition and retention strategy, and when we began thinking about football sponsorship, we wanted a partner that shared our vision and passion for innovation in this area, and we’re delighted to be partnering with such a forward thinking club as Solihull Moors in this venture.
“The club is ambitious with a great story; it’s only 11 years old, are managed by ex-England goalkeeper Tim Flowers, escaped relegation last season and have got off to a flying start this season, with 3 wins out of 4. The club also has a fantastic community spirit, with a strong commitment to its Youth, Ladies and Disability Teams.
“We’re hoping to build upon this story, by giving our audience an exclusive insight into real football that anyone who’s ever played grass roots football will relate to, and we’re looking forward to engaging with the club, its fans and the wider Solihull community over the course of the season.”
Also as part of the deal SportsNation is to see branding featured on first team kit and around the ground, whilst also promoting fan and community engagement initiatives throughout the season.
Arthur Dawes, General Manager of Solihull Moors, added: “Solihull Moors are delighted to welcome SportNation.bet as our official betting partner, and we look forward to an exciting and mutually beneficial season ahead.
“Our club is committed to building upon our community activities, and proudly communicate that we are truly “Moor Than Eleven”. I look forward to working with the Argyll team, in what I believe will be exciting times ahead.”
