SBC News Voice of the Sports Betting Industry
League one favourites, Sunderland have announced the two year extension of their partnership with UK betting operator Coral.
As part of the partnership, Coral will provide the Stadium of Light with a comprehensive match day betting service for every league and cup game throughout the 2018-19 and 2019-2020 seasons.
Through its association with Sunderland, Coral aims to further strengthen its position as a leading player in the UK betting space. Sunderland fans will be able to access exclusive Coral offers and promotions throughout the season, including ‘money-can’t-buy’ experiences such as training ground visits.
The partnership will also allow Sunderland supporters to claim their winnings from in-stadium match day bets in any Coral betting shop across the UK. Additionally, it will continue to give Coral a presence on Sunderland AFC’s website and social media channels to support betting activity prior to all games, as well as a package of match-day advertising and branding opportunities.
Commenting on the partnership, Sunderland AFC’s managing director, Tony Davison, stated: “It is great to see a leading brand such as Coral showing their support for the club as we embark on the start of a new journey. We are looking forward to continuing to work with Coral, in what has already been a fruitful partnership for both parties.”
Coral PR director, Simon Clare, added: “We are thrilled to be continuing our UK partnership with Sunderland AFC. We would like to wish everyone connected to the club, especially all its passionate and dedicated supporters, the very best of luck for the season ahead.”
