1xBet has been named as a ‘Global Betting Partner’ of newly-promoted Cardiff City for the 2018-19 and 2019-20 seasons.
Bluebirds supporters worldwide can expect a ‘fun partnership, with great odds, unique competitions and prizes being announced in due course’.
It is hoped that the partnership will help the European operator expand its reach and scope across Europe, Africa, the Middle East, North Africa and the Americas.
1xBet already enjoys a strong following and is currently in the top three most-visited betting and gaming websites in the world, with over 1000 markets.
To support the mutually-beneficial partnership, 1xBet will have extensive use of on and offline assets and will launch activation programmes alongside the club in each of its territories.
Eugene Kiryukhin, 1xBet’s Director for Development of International Partners, said of the partnership: “This is the first association, we have agreed within the Premier League, and we are delighted to make our step into it with a hardworking partner such as Cardiff City FC.
“Last season we really admired how Cardiff fought their way back into the Premier League from the Championship and we look forward to supporting and working closely with our new partner.”
Cardiff City Executive Director & CEO Ken Choo said: “We are excited by our cooperation with 1xBet; they are a forward-thinking, progressive business with a large global footprint.
“All of us at Cardiff City FC look forward to enjoying the 2018-19 Premier League season and beyond with 1xBet as part of the Cardiff City FC family.”