SBC News Voice of the Sports Betting Industry
Betfair has been unveiled as the global betting partner of prestigious Spanish side, Sevilla.
As part of the partnership, which was announced at the spectacular Ramón Sánchez-Pizjuán Stadium, Betfair will be the sleeve sponsor of the home, away and third strips as well as the main sponsor of all the side’s training kits.
Dom Crosthwaite, International MD at Betfair, commented: “This is a club that is consistently competitive at the top level and will help us achieve our ambition of growing the Betfair brand internationally. We very much look forward to working with the club to offer the incredible fans unique promotions, content and experiences.”
Gabriel Ramos, VP at Sevilla added: “Undoubtedly Betfair is one of the most prestigious companies in the world, and will be our great partners on our journey. This partnership is created to strengthen our current goals and future ones.”
Ramon Loarte, Marketing Director at Sevilla, also spoke well of the agreement: “This partnership announcement has allowed us to make another step in Sevilla FC´s commercial growth. We are pleased to welcome such a famous brand as Betfair to our Club, not only as our Exclusive Global Betting Partner, but also as our Official Sleeve and Training Kit Partner. We look forward to a long partnership together.”
The Spanish club, who ended Manchester United’s Champions League campaign last season, join the likes of Barcelona, Juventus and Arsenal in Betfair’s strong sponsorship portfolio.
