SBC News Voice of the Sports Betting Industry
Borussia Dortmund has united with Sportradar to relaunch its own OTT platform, BVB-TV.
The much adored German Bundesliga side, will work with its new partner and end-to-end solution provider to allow fans to gain a unique insight into the club, providing them a platform that hosts both free video content, as well as a subscription service for premium content, which is accessible for €1,99 per month.
Commenting on the new BVB-TV, the club’s CMO Carsten Cramer stated: “At our club, we love to provide our fans with the most engaging ways to connect with our matches and our players. The best fans deserve the best.
“We revisited our OTT platform and decided we wanted more from it. Sportradar really captured our imagination, and we are excited to be rolling out this new and improved BVB-TV offering for the new season.”
The OTT platform will also host Borussia Dortmund’s friendly matches live and will showcase exclusive footage related to the Borussia players. It will also have a premium option which will include full match replays and game highlights, immediately after the final whistle, as well as behind the scenes programming.
Following a three-month period conceptualising and rolling out the service, Sportradar will provide to Borussia Dortmund all components of their end-to-end OTT solution. This includes a front-end user experience aligned with the Borussia corporate identity, stable video management system, full content delivery into different BVB output channels, such as web, mobile, social media and content syndication to BVB’s main club TV sponsor, Deutsche Telekom.
Due to Sportradar’s data expertise, all replays on BVB-TV will include user-friendly access to a range of statistics and functionalities. This will deliver all the insights of a second screen experience, right on the platform’s primary screen, including cue-point indication for the game’s most important events, as well as dynamic stats overlays, which are synchronised minute by minute.
