New industry technology incumbent Mobilt (Mobilt.io) is set to bolster its Senior Management Team with the appointment of Michael Rasmussen as Chief Marketing Officer (CMO). Rasmussen joins with immediate effect from his former role as Head of Global Marketing & PR at Marathonbet.
A seasoned industry executive with experience in all core functions of industry marketing (affiliates, acquisition and CRM), Rasmussen has held further senior managerial roles at Unibet and Ladbrokes UK.
The Danish marketer will be part of the start-up’s senior management team, which maintains over 50 years of combined experience within the online betting sector.
“Mobilt has got a fantastic vision and has got an amazing team sitting behind it. The vision of Mobilt is aligned with my own take on the industry, and I very much looking forward to the challenge ahead” Rasmussen commented on joining Mobilt.io’s senior executive team.
Mobilt, which is an abbreviation of “Mobile Built”, was launched earlier this year, with CEO & Founder Andreas Bardun, announcing the firm’s first technology partnership launching the partner brand KTO.
“KTO is an exciting new brand, that offers you a secure, licenced and trusted gambling website which has been created by gaming industry experts, focused delivering our vision, which is to give you the best and fairest gaming experience”
The KTO brand is expected to go live this August.