BetChicago preps for sports betting with Sportradar link-up

Sports betting news and analysis providers BetChicago has announced its preparation for legalised sports wagering, by inking a multi-year partnership with Sportradar.

The deal marks initial manoeuvres by the firm, headquartered in Naperville, a western suburb of Chicago, ahead of potential legal market within the state of Illinois.

As part of the agreement various Sportradar media products have been integrated with the newly launched site, available at BetChicago.com, designed to drive forward its sports betting media content with its sports data and content solutions.

Neale Deeley, VP Gaming Sales, Sportradar, commented: “It truly is an exciting time in the United States for sports betting and we’re delighted to partner with BetChicago as they proactively look to provide sports fans in Illinois with the highest quality betting technology, services and content.

“This partnership shows that Sportradar is not only committed to working with big partners in the United States, but also identifying new market entrants that we believe we can support and elevate with our systems.”

Should the Prairie State follow the lead of a number of its counterparts spread across the United States, and enable sports betting to become a legal activity, the sports data supplier will provide risk management and data services to BetChicago.

“This partnership with Sportradar is a great first step for BetChicago. By partnering with the most innovative and technologically advanced vendor in this industry, BetChicago has elevated its brand and stayed true to its goal of offering best-in-class content and technology,” stated Frank Ignatius, CEO of BetChicago.

“Live, accurate, real-time data is essential to BetChicago the media company, and will be even more critical in the future with the imminent legalisation of sports betting in Illinois. We believe the future of this industry is directly tied to live-betting and other real-time functionality, so a deal with the leader in sports data is a natural fit.”