Online gaming firm BetVictor has announced the launch of its in-house developed real-time automated marketing platform (RAMP), designed to enhance the relationship between themselves and their customer base.
According to fresh research by Bluecore, approximately 40 per cent of customers who receive communications showcasing relevant products are more likely to read them, with the tool aiming to foster a closer interaction in real-time around this issue.
Through the introduction of RAMP consumers will be able to receive more personalised campaigns, promotions and offers, via email, SMS, push notification and other communication channels.
Leo Judkins, Head of Retention at BetVictor, commented: “Today, more than ever, customers receive dozens of emails, push notifications, and texts from companies attempting to sell products that aren’t always relevant to them.
“At BetVictor, by leveraging our own predictive modelling capabilities, we’re able to target our customers with eye-catching offers and campaigns that are of their interest.”
“Our innovative and intuitive marketing platform, RAMP, further enhances and simplifies two-way engagement between our teams and our customers, providing them with an enriched experience”
RAMP enables BetVictor to create cross channel campaigns, fully automated and in a variety of languages, whilst its new marketing automation platform also allows the analysis of customer trends and behaviours to create a more suitable tailored means of communication, via a single interface.